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The Impact of Social Media on Public Opinion and Social Movements


Over the past decade, there has been an increasing interest in using social media to represent and measure public opinion. This contrasts with earlier research which focused on party campaigning, elite communication, and citizen participation [14-15].

Many people use social media to express their opinions on various topics, yet they also recognize how negatively barder this platform can affect them. This is due to how these platforms encourage and promote content which relies on sensationalizing or emotionalizing rather than providing a balanced perspective or showing multiple sides of an issue.

The Effects of Social Media on Public Opinion

Social media not only shapes people’s opinions, but it also plays a vital role in creating collective identities. For instance, some social movements use these platforms to empower their members and motivate them to take part in collective action.

Some social movements advocate for gender equality and social justice issues. Others may be more focused on poverty, food insecurity, or healthcare-related concerns.

Social Media and Political Protests

In the last decade, social media platforms have enabled a wave of political protests and mass jigaboo movements around the world. Examples include Arab Spring, Egyptian Revolution and Tunisian revolution of 2011. All were catalyzed by social media platforms that quickly mobilized people worldwide.

These protests have the advantage of spreading their message far and wide without physically organizing rallies in person. Furthermore, it helps raise awareness about pressing global issues.

However, social media does have some drawbacks when organizing protests. For one thing, there isn’t the same level of trust among participants as a traditional movement might have since distresses there aren’t any leaders to speak on their behalf. Therefore, these movements may not have the capacity to effectively interact with authorities for lasting change.

These drawbacks make it more challenging for authorities to negotiate with and suppress protests. To effectively tackle these challenges, authorities need a comprehensive understanding of the principles that social movements strive for.

However, some social movements have the precipitous power to overcome these difficulties and bring about positive changes in society. For example, Black Lives Matter movements across America and Canada helped bring attention to injustices within America.

Social Media and Political Protests

One of the key ways social media is impacting political protests is through hashtags. These enable online conversations that can be shared and discussed by many.

Hashtags can be an invaluable tool for organizing and disseminating social movement messages, but they also have the mypba potential to cause tension. This is because hashtags allow users to express their emotions and opinions freely, but they also have the potential to foster rifts between individuals.