E Books are a great way to gain new customers and increase brand awareness. However, to be effective, you need to consider your target audience and their needs before launching an e-book.
The number of e-book readers increased after the holiday season. In fact, one-fifth of Americans aged 18 and older reported reading an e-book in the past year.
These books are easy to read and allow for greater interactivity than traditional books. You can search, bookmark pages, and explore hyperlinks. They can be downloaded and read offline, too.
One key factor that makes ebooks so valuable is the ability to customize them. You can change the font, size, and backlighting, as well as adjust the text for visual disabilities. This is a particularly useful feature for blind and visually impaired people.
When it comes to formatting, it’s important to choose a reflowable e-book. Most reflowable formats let you change the size of the font, margins, and line spacing. Adding images to the content can also break up walls of text, giving your readers something to look at.
Another option is to publish your e-book directly to the open market. This allows you to build brand awareness and develop a loyal following. For example, you can promote your e-book via social media and send special email notifications.
Creating an e-book is a process that takes time and effort. If you’re not a professional designer, you should hire someone to help you create a professional e-book.